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  • Last year I took on an adjunct teinahcg position at Western Kentucky University to teach a course titled: Marketing on the WWW. When I began my search for a text to accompany the class, I thought I had my work cut out for me. Luckily, I stumbled upon this book at Barnes and Noble. I knew from scanning the first few chapters that Matt was offering exactly what I needed to supplement my course. What I did not know was just how much this book would go on to challenge some of my own assumptions about SEM, SEO, and website design. I can say, without a doubt, my understanding of this subject is now fundamentally different and exponentially better.

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